Richard Extract, a magazine publisher who found success with specific audiences – ranging from trade magazines such as Tape Recording and Audio Times to a regional shelter franchise that began with Hamptons Cottage and Gardens – and played an interesting role in Andy Warhol’s career , died on 7 August. in West Palm Beach, Florida. He was 92 years old.
His death in a hospital was announced by his son, Steven. The reason was cancer.
Mr. Echtracht was a media mogul of sorts who amassed a small fortune by building a cottage industry of about 20 trade and consumer publications, from electronics to video to decor and real estate. But he may be best remembered for his early collaboration with Warhol.
In the summer of 1965, Mr. Extract, then a budding trade journal publisher in New York titled Audio Times, lent Warhol, who was making 16-millimeter films, a prototype of the Norelco “slant-track”. ” video camera. (This was a few months ago nam june paikThe so-called father of video art got his first Sony video recorder.)
Mr. Extract had met Warhol through an art director a few years earlier and, knowing Warhol’s frugality, would often lend him equipment.
The ugly white Norelco was a one-off, expensive and difficult to use, but Warhol played with it for a month, creating a landmark work that was to impress “External and Internal Space.” The film produced magnetic, devastating performances in a split-screen format eddie sedgwick Dueling monologue presentation: Sitting on a stool, she ponders this and that, as a video of her contemplating this and that, but less clearly, walks beside her.
J. hoberman, writing in the New York Timescalled the film “a masterpiece of video art made before the word even existed”.
In exchange for the use of the video camera, Warhol gave Mr. Extract a collection of acetates that he had used a year earlier to create a series of red silk-screened self-portraits. With Warhol’s permission, Mr. Extract took them to a commercial printer, who produced a second set of self-portraits following the instructions on Warhol’s phone.
As part of the deal, a picture would appear in Mr. Extract’s new magazine, Tape Recording. To celebrate the magazine’s launch, Mr. Extract, with characteristic flair, throws a party on the abandoned train tracks beneath the Waldorf Astoria Hotel. The pictures were displayed – and given away to some of the magazine’s sponsors – and screened “indoor and outdoor spaces”.
The red self-portraits had a complicated lifestyle. One of them was bought in 1989 by a film producer named Joe Simon-Whelan became the subject of a long and bitter trial, Despite ample documentation regarding its provenance, when Mr. Simon-Whelan asked the Warhol Foundation to authenticate the work, his request was denied several times. They sued, and in 2010, after the foundation had spent $7 million in legal fees, Mr. Simon-Whelan conceded defeat because he had run out of money to proceed.
Mr. Extract kept one of the red pictures with him. Last year, he offered it at an Arizona auction house, but the piece failed to sell.
Richard Evan Extract was born on February 20, 1931 in Brooklyn to Max and Mildred (last) Extract. His father was in the apparel business; His mother was a housewife. Richard grew up in Philadelphia and studied journalism at Temple University. He joined the Army as a lieutenant in 1952 and was stationed at Fort Benning, Ga. He served in the U.S., where he became editor of the Infantry magazine.
Mr. Extract’s first magazine was Audio Times, a weekly trade magazine. It had no revenue to say by the end of its first year, until audio electronics pioneer and philanthropist Avery Fisher signed on as its first advertiser.
Mr. Extract’s last publishing venture was the Cottages and Gardens franchise. Hampton Cottages & Gardens began as a free biweekly shelter magazine in the summer of 2002 and soon spawned spinoffs: Palm Beach Cottages & Gardens and Connecticut Cottages & Gardens.
The magazines were distinctive for using original photography rather than photos of interiors and generally punching above their weight as regional freebies, giving them the look and feel of national magazines. Advertisers responded, and locals—from old money to new types of people—opened their showrooms to the editors.
Newell Turner, the first editor of HC&G, as it was known for short, said in a phone interview, “Richard mastered magazine publishing to a level that surprised some people.” (Mr. Turner became editor of House Beautiful magazine and then editorial director of Hearst Design Group.) “He came into the shelter magazine world on a local basis when others didn’t see much value there. But he felt there was a lot of interest, especially in the Hamptons, and he was right.
He added, “Because of the audience – New York City’s creative and business classes – the magazine had enormous power.” “He saw the importance of micro-audiences, and he was revolutionary in that he believed that a free magazine could still be worth it for someone to pick it up and read it.”
Mr. Extract’s choice was eclectic. He was strong-willed, strong-willed and colorful in his language. He was notorious for hiring and firing 10 publishers in HC&G’s first five years.
In addition to magazines, “Richard collected art and architecture,” said Alexander Gorlin. A Tuscan Villa Designed For Mr. Extract on the site of a former estate in East Hampton, one of several homes he built and flipped on Long Island’s East End. “But everything was for sale.”
He is survived by his wife, Eileen, whom he married in 1990; their daughter, Janet; his sons Steven and Michael; and four grandchildren. His marriage to Claudia Tucker ended in divorce
In the spring of 2008, as the recession deepened, Mr. Extract brought its Cottages & Gardens franchise to the market. A year and a half later, it was purchased by Marian Howatson, a veteran magazine publisher, for an undisclosed amount.
But Mr. Extract, with typical brio, told the New York Post That the recession was not the reason for the sale.
“I am 77 years old,” he said. “That is enough already. I have nothing left to prove.”