At John Hardy, a ‘More Sinuous, Sexy’ Jewelry


The Spear is being sold at some of the brand’s retailers, including Nordstrom and Bloomingdale’s, and the New York flagship, whose renovations will be unveiled during the first week of September in keeping with Mr. Krakoff’s vision. Updates to the 1,100-square-foot flagship will include an area where some pieces can be customized, a bar that serves tea from the Belloc brand and a two-way interactive mirror that shoppers can use to create social media posts. Are. Another pop-up is scheduled in October in Miami, and the brand’s revamped website will also be introduced this fall.

John Hardy is a relatively small operation compared to the billion-dollar corporations Mr. Krakoff has worked for in the past. The company doesn’t disclose its revenue, which Mr. Krakoff described as “more than $100 million and less than a billion” — but Milton Pedraza, chief executive of the Luxury Institute, a management consulting firm in New York City, said “it’s probably Closer to a billion to $100 million.” However, he added that the growth of the jewelery industry could work in the brand’s favour: “Since branded jewelery is forming a major part of the market, there is scope for them to grow.”

He added that the smaller scale of the business was indeed beneficial for the change, “however, it is always balanced by how few people are working in the company.”

Still, he said, the absence of bureaucracy allowed him to make significant progress without considering the creative process: “We moved quickly, but I can say that the amount of thought and work that went into it was – If not more – than I have spent on big brands.

Mr. Krakoff’s role was not the only leadership position at the company to be restructured recently. Jan-Patrick Schmitz, a former Richemont executive, became chief executive in August following the departure of Frederic Levy after less than six months.

“We’ve gone full speed ahead,” Mr. Krakoff said. “I have a great relationship with Jan-Patrick on board and I look forward to working with him in the future.”

The brand’s agenda for 2024 is gathering pace. Mr. Krakoff said a significantly expanded men’s collection including personalized and customized offerings would be released and the Sinta line, the brand’s highest priced gold and gemstone items, would be re-emerged. “Really, we are only at the beginning,” he said.


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