Does the world need another jewelery fair?
“It’s a very, very good question,” French real estate investor and jewelry collector Richard Steve Giraud said recently by phone from his home in London.
Mr Giraud, 62, is the founder and chief executive of Artvendome, which is due to debut in Paris from January 31 to February 3. The name of the fair, he said, is intended to link jewelry art and Place Vendôme, a square in the French capital that has been a center for high jewelry since the 1800s.
And the sales program is designed, he said, to fill a void. “The only jewelry show you have today is business-to-business for professionals,” he said. And while a handful of jewelers have exhibited at art and antiques events such as the European Fine Arts Fair (known as TEFAF) or the now-cancelled Masterpiece, jewelry fairs open to the public have faded from the scene.
Mr Giraud said the fair already has signed exhibitors, but he has so far declined to identify them. He is planning 80 booths for heritage houses, vintage dealers, international designers and contemporary artists, and another 20 vitrine spaces for new makers, who will be selected by an advisory committee and offered a discounted rate for participating. The fees are not being made public.
The event is scheduled at the Grand Palais Ephémère, a temporary venue on the Champ de Mars near the Eiffel Tower that is being used during the renovation of the Grand Palais and will then be the site of the 2024 Olympic competitions.
“The idea of a fair is, to me, somewhat frivolous” like an art fair, Mr. Giraud said, offering a range of styles and prices to people who might not know what, or why, they like jewelry. like.
She also hopes it will attract younger customers to jewelry in the same way that Art Basel attracted them to the art world: “When you look at what’s happening in art with Art Basel, These kinds of fairs bring people and people talk about them. Today, if you don’t collect something, you are a little old fashioned or old school.
The relevance and success of ArtVendôme, Maria Daulton, editor in chief jewelry editor “This will partly depend on an interesting and well-chosen mix of smaller houses and independent artist jewellers, alongside big names such as Cartier, Bulgari and Chanel,” the website wrote in an email.
“However, what will make or break the show is whether the organizers and brands will be able to attract enough people interested in buying jewellery.”
Ms Daulton said the Biennale des Antiques in Paris was the last major luxury consumer show that attracted jewellers, but when it closed in 2021, most of them had stopped attending. And as luxury brands are increasingly being described as self-contained entertainers and lifestyle purveyors, “I doubt these types of brands are interested in the older formats of attracting customers to jewelry shows,” he wrote. .
Mr. Giraud’s love of jewelry and collecting began at an early age. “It’s been a passion of mine since I was 16, 17, something like that.”
He said, “I collect everything that I like – I like, I would say.” “My favorite period is the Belle Epoque because you have the technology and you also have the craziness that I love: you know, the butterfly that moves and that sort of thing.”
“I designed before,” he said, but than buying a stone and designing a jewel, “it’s better if I buy an antique from Cartier or a brand that’s signed because the value depreciates over time.” Growing up, and you don’t lose your money.”